Briefly about Client:
The brand aims to provide modern and at the same time comfortable furniture, accessories for interior design and décor elements to customers.
Design Philosophy:
From the very start , we realized that visual identity of “Comforter” had to be the authentic to the brand's vision . Modestly saturated expression and minimalist forms of modern elements, create brand’s identity.
Product: Naming, Logo & Branding
Client: Comforter™ / Furniture & accessories
Agency: Connect
Client: Comforter™ / Furniture & accessories
Agency: Connect
Creative Director: David Rikiashvili
Senior Designer: Tornike Bokuchava
Designer: Elene Shengelia
PM: Elene Tchavchanidze
CG: Beqa Ichqiti
BEHANCE
The most interesting for the team was company’s naming process. The name was intended to be easily understandable, uniting the whole concept , indicating to maximum convenience, comfortable and desirable environment to the customers . The word “ Comforter “ , chosen particularly for the company, without suffix
“er” ,means union of people, loving comfort.
“er” ,means union of people, loving comfort.
Video shows “Comforter’s” long lasted hard -working but pleasant process for each member of the staff .