Naming:
After a long processof brainstorming the name "Moedani" was chosen. Moedani (მოედანი) in Georgian means square. This name was chosen due to the location of the project, however, we want the "Moedani", based on the concept of the project, to be a kind of meeting place, place where people socialize with each other, where people will gather, spend time together and listen to the heartbeat of the historic city.Branding:
When working on branding we have created not only a name, logo or brandbook, we have created a complete concept and character for Moedani.