Briefly about the client:
Main goal of the TV company, is impartial coverage of events, while being in epicenter, the company desires to have a logo and a full brand of the channel, responsive to company's identity and nature.
Design philosophy:
Working out The company’s logo was an interesting challenge for each team’s member.
The colors, which constitute an integral part of the concept, express a kind of movement and viability, directly related to the company's slogan - "Epicenter of Events". While choosing the logotype, the advantage was given to modesty and simplicity, easily perceptive and identifiable for viewers. Logo, especially made for the channel, is created with a unique font directly related to its own identity.
In the framework of the TV company branding, visual design and concept for 3 current highly rated programs and 3 individual logos were created .
Product: Logo Branding, Corporative branding, Video Production
Client: TV Pirveli
Agency: Connect
Art Director: David Rikiashvili
Logo Design: Tornike Bokuchava
Logo Typography: Lasha Giorgadze
Director and Motion Graphics: Beqa Ichqiti
Assistants: Tornike Rikiashvili, Elene Tchavtchanidze
Camera: Levan Lekiashvili
Project Manager: Ana Tkebuchava
