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Comforter

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Comforter

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Client: Comforter

  • Name Selection (Naming)
  • Logo and Branding (Logo/Branding)
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The most interesting for the team was company’s naming process. The name was intended to be easily understandable, uniting the whole concept , indicating to maximum convenience, comfortable and desirable environment to the customers . The word “ Comforter “ , chosen particularly for the company, without suffix 
“er” ,means union of people, loving comfort.
Video shows “Comforter’s” long lasted hard -working but pleasant process for each member of the staff .
Briefly about Client:
The brand aims to provide modern and at the same time comfortable furniture, accessories for interior design and décor elements to customers.

Design Philosophy:
From the very start , we realized that visual identity of “Comforter” had to be the authentic to the brand's vision . Modestly saturated expression and minimalist forms of modern elements, create brand’s identity.
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