Most businesses start their online journey using ready-made platforms like Shopify or WooCommerce. That’s completely logical – such solutions don’t require large upfront investments, which is crucial for startups and small businesses. But as your company grows, so do your ambitions – and with them, unique business needs begin to appear.
At this stage, ready-made platforms (with fixed functionality and monthly fees) often become the main obstacle to further growth. That’s when custom development becomes not a luxury, but a necessity – creating an online store that adapts to your business instead of the other way around.