Amazon: Global Infrastructure and Cloud Technologies
Amazon's history is a classic example of how one company can completely change the rules of a global industry. What started in the 90s as a small online bookstore has today become the invisible, yet most powerful driving force of the digital world. The company managed what previously seemed impossible: it turned resources created for optimizing its own internal processes into a global service.
We often forget that the internet is not just a virtual space – it requires physical space and energy. Amazon, with its AWS (Amazon Web Services) platform, created the true "backbone" of the internet. Before Amazon established cloud technologies, launching a site for any company was associated with great difficulties: server rooms, cooling systems, expensive hardware, and a whole army of IT specialists.
Amazon democratized infrastructure. They made these technological achievements accessible to everyone. This allowed small businesses to have exactly the same power as giant corporations. Thanks to AWS, the internet became scalable. Today, if a million people visit your site at once, Amazon's servers automatically expand to withstand this flow…
According to statistics, almost a third (30%) of today's internet depends precisely on Amazon's infrastructure. With this strategy, the company gained unprecedented financial stability and market control levers, while giving the global web a high standard of security and unlimited opportunity for technological growth. Today, the functioning of the majority of leading online services is unimaginable without the technological environment that Amazon created.