Sometimes everything is perfect: flawless web development, top-tier UI/UX design, and a product that is in high demand on the market. The website development is finished. Now is the time for leads and transactions to roll in, yet you see that, every single time, the user hesitates at the very last second.
They read the copy, select their desired products, proceed to the cart, but struggle to take the final step. Why is this happening?
Because there is an invisible barrier between you. This barrier might be just one or two words found on a button, in an error message, or in a registration field. If these words are confusing, irritating, or vague, you are essentially halting your sales with your own hands.
This is where UX Writing comes in - a tool that converts words into actions! And the person performing this action, a professional UX Writer, turns user intent into the fastest possible conversion. It may seem like a minor detail, but it simplifies the use of your website and helps you boost sales.
A UX Writer, unlike a copywriter who might be responsible for writing voluminous texts, works on microcopy and interface texts. For example: headings, buttons, notifications, meta descriptions, etc.
UX Writing vs. Copywriting
Many people confuse these two concepts. However, they have completely different goals:
